MBA525C 電子商務系統 (試讀)

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工商管理碩士學位課程

MBA525C 电子商务系统 (第一课)

MBA525C 电子商务系统 (第五课)

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課程內容

第一章 網際網路與電子商務革命
第二章 電子商務﹕改變的同義詞  
第三章 影響電子商務的科技
第四章 吸引﹐預測﹐掌握電子顧客
第五章 企業對企業的電子商務
第六章 建立屬于自己的策略
第七章 實行電子商務的步驟

電子商務系統  
E-Business Systems

電子商務(Electronic Commerce)是指在電腦網際網路的支持下進行的商務活動。主要包括網上廣告、訂貨、付款、用戶伺服和貨物遞交等售前、售中、售後以及市場調查分析、財務核算及生產安排等多項利用Internet開發的商業活動。
從企業來看,電子商務是將企業的核心商務過程通過電腦網路實現,以便改善客戶服務,減少流通時間,降低流通費用,從有限的資源中得到更多的利潤。
本文通過對電子商務的應用模式、電子商務給企業帶來的機遇和挑戰的分析,使會計人員理解和掌握電子商務,希望能為會計人員參與電子商務活動起到拋磚引玉的作用。

擬寫作業指南

教授履歷﹕

馬子良教授簡介
Dr. Isa Ma Zilliang

Expertise:

  1. Malaysia: Malaysian Economy, Politics, Culture, Education, and Islamic Development in Malaysia, Islamic Banking System in Malaysia, Chinese Muslim in Malaysia
  2. China: China Economy, Politics, Culture and Education, Islam in China, Chinese Muslim History.
  3. China-Malaysia Relation
  4. China and Middle East Countries Relation

Research Interests:

  1. Chinese Economy, Politics, Culture and Education, Impact of Chinese Manufacturing Sectors to Global Economy, China’s FDI, Consequence of Appreciation of RMB, Islam in China, Muslims in China, Halal Market in China and Chinese Consumption Behavior.
  2. Malaysian Economy, China and ASEN, ASEN Economy Islamic Banking System in Malaysia,
  3. Doing Business in Malaysia and China
     

Working Experience:

  • 06.01.2005 @ present: Lecturer at Institute of China Studies, University of Malaya, Kuala Lumpur, Malaysia.
     
  • 2002–2005: Administration Executive/ Lecturer at Technology Park Malaysia Academy (TPM)Academy), Bukit Jalil, Kuala Lumpur
     
  • 2000- 2001: International Consultant (Executive), at Business Development and Marketing Department,  Universiti Tenaga Nasional, KM 7, Jalan Kajang-Puchong, 43009 Kajang, Selangor, Malaysia.
     
  • 1996-1999: Special Assistant to Northern Zone Coordinator, Regional Islamic Da’wah Council ofSoutheast Asia and The Pacific (RISEAP), 5TH Floor, Bangunan Perkim, Jalan Ipoh, 51200 Kuala Lumpur.
     
  • 1994-1995: Sales Executive at KBI Travel & Tours Sdn Bhd, 64, Jalan Kampung Attap, 50460 Kuala Lumpur
     
  • 1992-1993: Part-Time Mandarin Tutor at Institute Yakin, 5A, Jalan 14/20, 46100 Petaling Jaya, Selangor
     
  • 1990-1991: Part-time Mandarin Tutor at The Ele’s Quest, Language Development and Creative Centre, 97-B, Jalan SS21/1A, 47400, Damansara Utama, Petaling Jaya.
     
  • 1985-1989:   Undergone four years Intensive Training to be a Geography Science Teacher at Northwest Teachers University, Lanzhou, China

Educational Background and Qualification

  1. 1995-1997:   Faculty of Business and Accountancy, University of Malaya, Malaysia Awarded the Degree of Master of Business Administration (MBA, August 8, 1997)
  2. 1990-1994:   Faculty of Economics & Management, International Islamic University,Malaysia. Awarded the Degree of Bachelor of Business Administration (BBA/2nd Class with Honors 1995
  3. 1985-1989:   Faculty of Geography Science, Northwest Teachers University, China Awarded the Degree of Bachelor of Science in Geography (B.Sc. July 1st, 1989)
  4. 1986-1986: Lanzhou Arabic School, Lanzhou city, Gansu, China. Awarded Diploma in Arabic Language Studies (1989)
  5. 1979-1985:   Linxia Hui Min Middle School (senior), Linxia city, Gansu, China. High School Graduation Certificate (HSC, 1985) 

HTML clipboard

Computer Literate:
English Software Application
Os: Windows’95, 98, 2000, XP Dos6.22
Microsoft Office’ 95,97, 2000
Data Analysis: SPSS 10.0
Multimedia Design Tools:
Ulead Media Studio Pro6.5
Ulead Photo Express 4.0
Ulead Video Studio 5.0
Ulead GIF Animator 4.0
Ulead Cool 3 D
JavaScript, Java
MSfrontpage 2003

HTML clipboard Chinese Software Application
 
Windows’95, 98, 2000, XP
 Chinese Microsoft Office’ (Simplified) 95,97, 2000 Chinese Ms-Access
 Multimedia Design Tools
 Chinese Hanson ’95, 2000
 Chinese Character Input System:Pingying, Wubi, Shuangping etc
 Chinese ORC, Tran star,
 Cstar’97, 2000/2003
 Frongpage 200 

HTML clipboard Arabic Software Application
 
Arabic Windows’95, 98 AND XP
 Arabic Microsoft Office’ 95,97,2000
 Multimedia Design Tools:
 Arabic Ms-Office Applications
 Chinese-Arabic Character Input System: insert Arabic character into Chinese Text and document and Insert Chinese Character into Arabic Text and document
 Combination of Chinese, Arabic and English characters into one single document.